2011 BMW 335is Coupé Review

Is the high-performance engine and the M Aerodynamics Package enough, or is there more to this 3 Series coupe? Our full review of performance, interior, styling and more.

For 2011, the BMW 3 Series line-up has been given a significant makeover in an effort to freshen up the exterior and reignite the sparkle that makes this one of the most popular models on the road today. 

2011 BMW 335is horsepower and performance

2011 BMW 335is Coupé engine and horsepower
2011 BMW 335is Coupé. Photo: Russell Purcell
2011 BMW 335is Coupé white side view parked in front of mural
2011 BMW 335is Coupé. Photo: Russell Purcell

The 335is features BMW’s well-sorted 3.0-litre, inline, six-cylinder engine fitted with twin-turbochargers. This potent engine is mated to a short-throw manual transmission or in the case of my test unit, the optional 7-speed double-clutch automatic. This combination delivers 320 hp and 332 lb-ft of torque to the rear wheels. Acceleration is impressive as the turbos ensure that maximum torque is available at very low RPMs, and runs from 0-100 km/h in my test car was executed in a mere 5.3 seconds.

On the Road

It is no secret that BMW is targeting those buyers looking for a dual-purpose car that is equally at home navigating through traffic downtown as it is running hot laps at a weekend track day, but for whom an M3 is financially out of reach. As a result, the car has been equipped with a higher-capacity cooling fan, supplementary radiator, and an oil cooler to help the car perform at optimal levels, and enlarged air inlets help direct cool air where it needs to be.

The car rides firmly due to the fact that it has been fitted with stiffer shocks and springs but I still found it comfortable enough for longer commutes. Steering is communicative, as the steering is lightly assisted and speed-dependent. Brakes are big, ventilated discs that proved predictable and fade-free.

Inside the 3 Series Coupe

2011 BMW 335is Coupé Review interior
2011 BMW 335is Coupé. Photo: Russell Purcell

The BMW 335is provides the driver with a very comfortable cockpit environment that has been carefully executed to place the controls and instrumentation in the optimal position for most drivers. This is one of the things that sets BMW apart from lesser brands, as this is one company that holds to the belief that the act of driving an automobile is meant to be a pleasant experience, rather than just a chore.

The M Sport, the 3-spoke steering wheel feels perfectly balanced in your hands as you utilize it to guide the car from apex to apex on your favourite back road, and it offers just enough electrical assistance when dealing with more mundane tasks such as parking. Of course, it is equipped with secondary controls for many of the car’s comfort and entertainment features, as well as Bluetooth and cruise control functions.

My test vehicle came sporting the optional steering-wheel-mounted paddle shifters which I must admit, helped make the driving experience even more entertaining as I felt like a factory race driver as I flicked quickly up and down the 7-speed gearbox during my play dates with this sexy coupe.

2011 BMW 335is Coupé interior gear shifter
2011 BMW 335is Coupé. Photo: Russell Purcell

The front seats on the 335is are a sport bucket design, and as such, provide exceptional bolstering and side support. I am a rather tall lad as I stand 6’2” tall, but I found these highly adjustable seats comfortable enough for long rides. The same cannot be said of those in the rear passenger compartment, as it was obvious that it was best reserved for small-scale adults and children.

There was absolutely no way I was going to squeeze my large frame back there so I called in the services of a couple of my more agile friends (5’7” female and 5’9” male). I wasn’t surprised when both of my test dummies admitted that while they preferred the convenience of a sedan, the coupe layout offered them enough comfort to make short trips with ease. Both were impressed by the ease of access provided by the power controls mounted to the outboard shoulder position on each of the two front seats that allow the operator to quickly and efficiently move the seats fore and aft.

Crisp styling in Alpine White

My car looked crisp, but low-key in its Alpine White paint, but its interior colour scheme was another story. The car has ultra-flamboyant, Coral Red seating surfaces and door panel inserts which almost glowed when set against the predominantly black colour palate of the rest of the interior. 

The car’s interior is also dressed up with a titanium-coloured, textured aluminum overlay that bisects the dashboard and two doors, as well as shrouds the upper portion of the centre console around the shifter and iDrive control. This splash of metal adds a sporty element to the luxurious appointments that dominate the passenger compartment, but also seems more durable and resistant to scuffs and scratches than the polished plastic and wood pieces used in many of its counterparts.

Styling and BMW Wheels

2011 BMW 335is Coupé white parked outside front view
2011 BMW 335is Coupé. Photo: Russell Purcell

Major work upfront includes new headlights with LED signals, and the grille and air intakes have been revised. Around the back, a new rear bumper fascia is capped by all-new taillights which now incorporate LED technology. I must admit, these look very sharp and garnered lots of interest from owners of older 3 Series models I encountered during my time with the 335is Coupé.

The 335is Coupé rides on lightweight 18-inch alloy wheels wrapped in performance rubber, a combination that helps it track true and grip the road like a champion. A sport exhaust system delivers a throaty rumble when the car sits idle, but its true bark is heard when the car is driven in anger. Enthusiast drivers will relish the exhaust note. I know I did.

M Aerodynamics Package

The profile reveals subtle aerodynamic skirting integrated into the lower bodywork, but it is the aggressive front and rear bumper treatments (M Aerodynamics Package), twin black chrome tailpipes, and what appears to be a rear diffuser that reveals that is a performance machine. Other unique styling cues include high gloss black mirror caps and kidney grille surrounds.

All the luxury equipment expected in a car of this class was present and accounted for on my test car,  but extras included a heated steering wheel, navigation with voice control, park distance control,  Sirius satellite radio, leather M Sport seats (with exceptional side bolsters), an Alcantara gearshift boot, and stainless steel pedals.

Takeaway: is it worth buying the 2011 BMW 335is Coupé?

Pros:

  • Outstanding transmission
  • Stylish metal interior trim
  • Performance on a budget

Cons:

  • Somewhat invisible
  • Limited cargo room
  • Tight rear passenger compartment

I must admit that the 335is Coupé is a very appealing package. Sure it gives up almost 100 horsepower and the visceral punch of the M3’s V8, but it has more torque, and even more importantly, costs an awful lot less money. In this economy, faced with outlandish gasoline prices, I hope enough enthusiast buyers purchase the 335is to make it worthwhile and cost-effective for BMW to continue to make such special machines.

2011 BMW 335is Coupé Specs

  • Base Price (MSRP): $50,525 US; $58,800 CAD
  • Price as tested: $68,745 CAD (includes Executive Package -$3,900, Navigation Package -$2,000; 7- Speed Double Clutch Transmission-$1,950; Destination-$1,995; A/C Tax-$100)
  • Type: 5-passenger, compact, 2-door coupé
  • Layout: Front-engine, rear-wheel-drive
  • Engine: Twin-turbo, 3.0-litre, DOHC, inline 6-cylinder engine, 24 valves.
  • Horsepower: 320 @ 5,900 rpm
  • Torque (lb-ft): 332 @ 1,500 rpm
  • Transmission: 6-speed manual or optional 7-Speed Double Clutch Automatic Transmission
  • Brakes: Disc/disc
  • Cargo capacity: 430 litres (15.1 cu.ft.)
  • Top speed: 240 km/h (electronically limited)
  • Acceleration (0-100 km/h): 5.3 s
  • Fuel economy [L/100 km]: Automatic- City 12.4 L (27 mpg); Hwy  8.4 L (34 mpg)
  • Manual- City 11.8 L (24 mpg); Hwy  7.6 L (37 mpg)
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Author:
Russell Purcell
Russell Purcellhttps://www.flickr.com/people/autoexposurecanada/
Russell Purcell is an award-winning automotive journalist and photographer based in Vancouver, B.C. His passion for automobiles was sparked at the tender age of six, when a family friend gave the wide-eyed first grader a ride to school in a track prepared Porsche 911 RSR. He continues to fan the flames by building an impressive library of automotive related books as well as a vast collection of interesting automobilia and motoring artefacts. Russell is a member of the Automobile Journalists Association of Canada, and is active on Twitter as RoadTestRuss.