Reflecting the design and inspiration of Brazil, the Nissan Kicks Concept premiered today at the São Paulo International Motor Show
Held every two years, The São Paulo International Motor Show is the biggest auto event in Latin America, and the Nissan Kicks Concept will be a centerpiece of the Nissan booth through November 9.
Under the leadership of the Global Design Center in Japan, the concept was developed by Nissan Design America in San Diego with input from Nissan Design America Rio, the recently opened satellite design studio. “What we try to achieve is this kind of duality. It fits your pragmatic needs but also provides a sense of style and an extra sense of substance that we feel is missing in the market right now,” said Project Lead Designer Hiren Patel of Nissan Design America.
“This concept is a product of global collaboration, but it was inspired by the streets of Brazil and designed for its people,” said Mamoru Aoki, Executive Design Director of Nissan’s Global Design Strategy Department. Nissan’s design team saw a disconnect between vehicles on Brazilian roads, which were mainly silver, black and white in color, and the exuberant nature of the country and its people — the Nissan Kicks Concept was intended to bridge that gap and showcase the distinct design signature of Nissan cars.
The primary inspiration for this concept was the contrast that Nissan saw in the grey tones of the urban settings in São Paulo and the bright natural colors that they saw near our studio in Rio.