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About TractionLife

We’re not the biggest and most recognized car site out there. And that’s how we like it—a small, nimble outlet offering our readership a fresh, unbiased perspective backed by experienced auto journalists and award-winning contributors, all with a deep passion for all things motors. Founded by photographer and digital marketer Amee Reehal in the late 2000s, we’ve shared stories and exclusive features about car and motorcycle culture, new vehicle reviews, interviews with industry insiders, buyer guides, automotive gear collaborations, and more. Along the way, garnering some love and recognition, including the Nissan Design & Layout Award for Best Website in 2012 and the Kia Best Web Design award in 2016.

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Navigating in a Changing Landscape

Like many smaller outlets, we’ve navigated the shifting tides of Google’s algorithms and platform changes that reshaped digital media. Before those changes, TractionLife was reaching significant traffic through a mix of in-depth features and faster, news-driven coverage. When visibility dropped overnight in late 2023, we used it as a chance to rethink what mattered most. We refined our focus, elevated design, and returned to the roots of how we started — creating meaningful, visually driven stories that reflect our passion for cars, culture, and adventure. Today, TractionLife continues to grow steadily by serving readers directly…not by chasing trends, but by building something lasting: honest coverage, thoughtful storytelling, and a community that values quality over quantity.

Thank you for supporting independently operated publishers like us, who strive to do good work and care about the stories we share.
Our Features, 10+ Years and Counting

Snow, Tech, and Silence: Our Week in the Mach-E Premium

It may be quiet, but the Mach-E has plenty to say once the snow starts falling.

A Neglected Royal Enfield Interceptor Lives Another Life

Following a major restoration, this classic British motorcycle almost didn't make it. But the 1964 Royal Enfield Interceptor is back and alive.

A Day at the Kawasaki Ninja Experience Tour

We check out Kawasaki Canada’s Ninja Experience Tour to get up close and personal with Kawasaki's latest offerings.

Riding the Lake Superior Circle Tour on Harley’s 2013 Electra Glide Limited

Twice is nice. Touring the Lake Superior Circle - this time, with a 2013 Harley-Davidson Electra Glide Limited.

2025 Royal Enfield Guerrilla 450 First Ride: A New Chapter Begins

After a day of riding, the 2025 Guerrilla 450 stands out as a major advancement for Royal Enfield, ready to challenge top urban bikes.

Unveiling the Legend: The Porsche 550 Spyder Coffee Table Book

The evolution of one of Porsche's most defining creations, over 304 pages.

Mercedes-AMG x sacai Blend Motorsport Heritage with Luxury Style

Where AMG's racing heritage and sacai's design philosophy come together.

The Aimé Leon Dore Porsche 944 Turbo: A Timeless Classic Reborn

Lifestyle brand Aimé Leon Dore transforms this gorgeous 1986 Porsche 944 Turbo into a red and gold piece of art.