Hit the Road. Play Outside.
For those who prefer the path less travelled. TractionLife is about hitting the road and enjoying life. We speak to new car buyers and motor-enthusiasts who prefer the unbeaten path, paving their own way in search of adventure, culture, and the best in gear.
From informative, useful info on your journey to buying that new vehicle, to engaging stories and features in the world of motors and beyond, our readers are discerning men who think independently, live an active lifestyle, and value their time above everything else.
With so much fluff and inaccurate info online these days, we take pride in putting quality first with a focus on our editorial approach — we’re a small team, but no excuses. As members of the Automobile Journalists Association of Canada, we keep our standards in check.
Credible + Independent Voice
A team of award-winning journalists and contributors for an award-winning, independent website — nobody likes a show off but we’re proud our ongoing work and the things that differentiate us from the pack.
Churning out high-volume, watered-down content to keep up with the numbers is not our style, even if our traffic takes a hit. We realize today’s reader demands more, from a great user-experience to terrific, informative, and entertaining content. We work hard to hit those points.
Clean Design. Higher Brand Impact.
We’re diligent and work hard on our on-page/off-page SEO optimization practices. And keep our user and their experience front and centre.
As full-time working writers, photographers, and contributors in the motor niche, we take pride in offering readers a higher dose of trustworthiness backed by passion and integrity. We’re accredited motor writers, a Google News partner, and have provided content to reputable outlets including The Globe & Mail. We recently won the national 2016 Kia Best Web Design Award for our new redesigned site, and the Nissan Best Website Award for design and layout in 2012. Our partial contributor team includes:
- Amee Reehal: Managing Editor/Publisher
- Russell Purcell: West-coast Editor
- Chris Chase: Car Review, Car Guide contributor
- Dustin Woods: Motorcycle, Travel Contributor
- Greg Williams: Motorcycle Features Editor
- Benjamin Yong: Culture Features contributor
- Travis Persaud: Culture Features contributor
- Mark Hacking: Editor-at-large
- Anthony Alaniz: News, Auto Show contributor
Audience and Acquisition
To view our full 2017 Media Kit please email partnership[at]tractionlife.com
- Male: 80%
- 18-24: 8%; 25-34: 24%; 35-44: 25%; 55-64: 15%
- Geo (Top 4): US, Canada, UK, Australia
- Facebook: 9,000
- Twitter: 21,000
- Pinterest: 660
- Desktop: 56%; Mobile: 32%; Tablet: 12%
- In-Market Segments (Top 3): Autos & Vehicles/Motor Vehicles (New & Used); Travel/Hotels & Accommodations
- Avg. TOS: 13:06
- PPV: 8.01
- Bounce: <30%
Above Stats (Q3 2016): Google Analytics, comScore, SimilarWeb
Sponsorship, Display Advertising, Content Marketing
We work with clients on brand discovery with turnkey custom content production integrated with native and display advertising campaigns for highly-targeted strategies that work.
Please get in touch to run a campaign, discuss sponsorships, an upcoming project, anything — email partnership[at]tractionlife.com. Learn more at Traction Media
A new journey: Coming full circle. When this site first launched back in 2012, the idea was simple: publish a great site with content from a small group of reputable writers and photographers – a place to share our work and magazine features. Since, we spent years working with networks and partners who cared little about our content and almost entirely about the numbers. Not the right approach to build a quality product. Live and learn. And fortunately, we retained much of what we set out to do.
Forging ahead with the launch of our new site and identity we look to grow our readership and audience the right way – the way we originally intended – putting the emphasis back on the reader, a great user experience, and premium content from reputable contributors; working directly with sponsors, brands and partners who care about our message, our direction, and being a part of this growth (and not exploiting it) while reaching the audiences that matter to them. It’s the right way, even in a treacherous and often dishonest digital world that’s fortunately changing in favour of premium publishers focused on doing great work. We’re excited to get back on track and partnering with the awesome brands we value and respect, from autos to apparel.